ASSESSING THE MARKETABILITY OF SAMGYUP NG TROPA BASED ON THE DATA ANALYSIS OF MARKETING MIX

Department:

Bachelor of Science in Information Technology (BSIT)

Section:

Adviser:

Niño Jayson M. Regio, MSIT

Date Submitted:

September 16, 2022

Authors:

Kyrish M. Alcantara, Charlie D. Benavidez, John Kenneth Ray P. Roldan

Keywords:

DLL, BSIT, Samgyup ng Tropa, Marketing Mix, Marketability

Abstract:

The paper aimed to investigate the effectivity of marketing mix (product, price, place and promotion) in influencing the customer’s buying...

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